Panasonic Viera TH-46PZ81 (freesat)

Not only is the Panasonic Viera TH-46PZ81 the first TV with a built-in freesat tuner, but it's also the first tri-tuner screen, adding Freeview and analogue. It couples another fine example of Panasonic plasma TV picture quality with the cutting edge attraction of a built-in HD broadcast tuner. Is it a landmark product or just a gimmick?